Technology

‘Tech’ has been one of the defining factors of life in the 21st century and therefore commercial growth. From the .com boom, to the smartphone and apps, to smarthome and smart everything. And, with AI now taking the world by storm ‘Tech’ continues to dominate the global landscape, from our way of life and economy, to our culture and transforming the human experience.

The opportunities are as big as the challenges, and many of those challenges are as they have always been: The competitive landscape is fascinating – dominated by behemoths that risk the same issues of complaceny and bloat as every other behemoth that has gone before, increasingly challenged the the new, nimble innovators. And, whilst there are many incredible success stories, there are endless lists of failures – too often driven by building something before asking who needs it and why. 

At STRAT7 Incite, Tech has been a key passion and area of expertise for decades. We have advised many of the global leaders of the past two decades. Sector understanding is in our blood. Critically, we can act as a translator between the internal and external environments – able to understand and empathise with both the customer and the client. The fitest brands that have best survived the brutal tech environment, are those that are the most customer-centric. Apple, Amazon, Alphabet – they are all incredible engineers and, critically, they have understood and delivered on the customer need to make tech easy and cool.