About Us

We are STRAT7 Incite

STRAT7 Incite

We exist to make you stronger

Incite was founded in 2000, bringing together the worlds of market research and management consultancy to help clients answer their most challenging business questions.

We know that achieving success is tougher than it’s ever been, for businesses, brands but also insight teams – being pushed and pulled to deliver more with less and to deliver new, better insights to inform competitive advantage.

But we believe there is an opportunity within this challenge for insights to have an even greater impact on business decision-making and success – which is why we exist.

At Incite, our key purpose is empowering insight, amplifying the impact, and ultimately make you, your team, your brand and business stronger.

How we do it

Helping you see clearly

We deliver renewed focus to your challenge.

We pull the challenge apart and explore it from all possible angles – internally, externally, via new evidence or approaches and revisiting existing knowledge, building into a clear answer to your question.

Working with the team helped challenge the way that we were thinking about the female gym market. The project led to clear recommendations that resulted in us achieving our targets in the test sites.

Francine Davis, Chief Strategy Office | PureGym

We adopt outcome-led thinking from the start

Our consultancy toolkit is integral to how we help clients answer their most challenging business questions. Comprising 4 distinct phases, we use critical thinking skills to break down client questions and structure our approach to the challenge, ultimately defining the best way to answer those questions – be that via new research, existing data or consultancy.

We put your business challenge first

We address a variety of business challenges and thrive on those which are the most challenging or complex.

We are a full-service agency of research specialists but are method-neutral when it comes to answering your question. The key thing for us is choosing the right approach.

Our offer is really quite simple – our critical thinking, ability to ask the right questions, sector knowledge, commercial acumen and research expertise.

We bring the best capabilities from across the industry

As part of STRAT7 we collaborate with our sister agencies and pull in capabilities from within the wider group, providing an ecosystem of partners and experts to give our clients the competitive edge.

This includes 400+ experts across 12 countries, covering industry-leading specialisms and research techniques.

We have a strong belief that no single agency can be experts at everything, so we bring together the best of all agencies in one.

Which means our clients have access to capabilities such as our strat7.ai tool, cultural trends from Crowd DNA’s CrowdSignals platform, advanced modelling by Bonamy Finch, customer communities from ResearchBods or consumer panels from STRAT7 Audiences.

We have specialist knowledge of your sector

We have expertise in a wide variety of sectors.

The clarity we can provide from knowing your category means we speak the same shared language, but also have a broader perspective on factors influencing the category in a way that is sometimes harder to see when you’re within the category yourself.

We bring our own spin to the latest marketing and customer frameworks

The beauty of our method-neutral approach, combined with our curious minds fuels our belief that messages land much easier if told against some kind of framework.

From JTBD, to customer journeys, CEPS to behaviour change, we have numerous approaches we have adopted and adapted over the years.

Owning your challenge

We bring passion and commitment

We don’t see projects, we see people and their business challenges. We are happiest in our work when working as a long-term partner to our clients, as a seamless extension to their team, helping them through the knottiest of challenges.

STRAT7 Incite have been a true partner. They are constructive in challenging our thinking, committed, have a in depth business understanding and act as true trusted advisors helping to manage internal stakeholders and their buy-in to the approach

James Johnstone
Global head of customer and data insights | Shell

We aspire for long-term, trusted partnerships

We are fortunate that this mindset is a value shared by many of our clients, resulting in many strong, long-term partnerships. It’s a privilege to have a solid set of clients who come to us year after year to help answer some of their most strategic and challenging questions.

On average, our top clients have worked with us for 8 years, and when people move to different companies, they often bring us with them. In a recent survey we conducted with nearly 200 insight buyers, we received an excellent 8.8 out of 10 relationship score (based on a composite of different metrics) and 9 out of 10 would recommend us working with us to colleagues.

Working with us feels different

Key to how we own our clients’ challenges is the Trusted Advisor ethos we adopt. Trusted Advisor principles are part of our DNA at Incite, with all members of the team received training and coaching to support this mindset within the business.

We are now offering Trusted Advisor workshops to our clients too! Find out more here.

We bring your stakeholders on the journey

We realise that a key, and sometimes challenging part, of your role in the insights team is to engage with, understand and influence stakeholders. Great customer insight will only be actioned if delivered in a way that works for end stakeholders, that’s why we put such an emphasis on early and frequent stakeholder engagement.

We place high importance upon sharing that responsibility with you, partnering with you to understand their point of view and challenging from our ‘outsider’ vantage point. We bring stakeholders in early to bring them on the journey with us, always thinking about the end goal from the beginning.

We inspire and encourage cross-client connections

Another way we own the challenge with you, is in the events we run. We realise that unless you’ve got a strong network of other insight professionals, sometimes you don’t get the opportunity to share and learn from each other. So we love hosting events for our clients – bringing people together to collaborate, share ideas and best practice. You learn from us and each other, and we learn from you – win, win!

Inspiring brave actions

We instill courage to act decisively.

With a clear answer and a clear route forward, our work instils courage to act decisively. The combination of our research skills and commercial acumen mean we create commercially powerful outputs grounded in insight, honed to amplify impact, each tailored to the unique needs of your business and stakeholders.

STRAT7 Incite have been a delight to work with; they brought significant expertise to guide our approach and importantly, a creativity to our activation that addresses sustained behaviour change across our organization

Amy Gaertner, Head of Planning | VMO2

We tell a good tale

Our story-telling toolkit is a further development of our consulting tools toolkit, which breaks down the delivery of results into three key phases –

Our pyramid principle approach to answering the core question begins the story by providing clarity and a succinct answer to the business question
We then define who we’re telling the story to, and gain clarity on the audience (or audiences) using our Audience Diagnosis tool.
The final step is using storyboarding, enabling us to tell the story in the most relevant and impactful way to the different audiences.

Our outputs are designed for impact

We create bespoke, visually-engaging outputs that have lasting impact – from simple PowerPoint reports, to infographics, to video summaries and physical booklets – whatever it takes to land the message in the best way for maximum impact.

We work with you to take results further

Our presentations answer the ‘so what?’, our workshops get you to the ‘now what?’

From Where To Play to How To Win, strategy to ideation, our workshops help take research results further – into ideas and action. In fact, some of our closest clients call upon us to facilitate workshops and meetings that have nothing to do with a research project because our ability to help clients see clearly applies across the relationship, not just on a project.

We are recognised for making an impact

We’re proud to say that our ability to inspire brave actions is probably behind the number of awards we’ve won, and been nominated for, over the years, including:

AURA Agency of the year

AURA Commercial Acumen

AURA Trusted Partner

MRS Healthcare research

Microsoft supplier Prestige Award

Finalists for others, including: EphMrA best paper, BOBI award, AURA communications award

Proud to be part of the STRAT7 group

STRAT7 is a global tech-enabled strategy, insights and analytics group. We help our clients ‘win at change’ by putting customer and market insight at the heart of growth strategy.

Incite is proud to be a STRAT7 agency – our integrated ecosystem of 400+ experts, powered by proprietary AI-driven technology, provides real-time insight into changing customer behaviour.

As part of the STRAT7 group, we are committed to fostering a diverse, equitable, and inclusive workplace, protecting the environment and upholding ethical sourcing practices. Learn more about our initiatives.

EDD (Equity, Dignity and Diversity) Policy
Environmental Policy
Modern Slavery Statement
Gender Pay Gap Report