Rejuvenating an old brand

A business strategy for British regional brewery Hall & Woodhouse

They have exceptionally smart and dedicated people, who treat all briefs with great enthusiasm and with a unique approach to suit your needs and address your specific business challenge.

A new marketing head tasked with rejuvenating an old brand

Gwen Risdale, Head of Beer Marketing:

“When I joined Hall & Woodhouse, my immediate task was twofold. Restore the 240-year Badger beer brand to its former glory – and in doing so assist in the development of a broader business strategy for Hall & Woodhouse’s Beer Company division.

Being new to the business and having two significant tasks ahead of me I had to think wisely about who to partner with, to get the best results within a tight timeframe and on budget and to ensure my own reputation within a new organisation”

My advice is no matter what your brand or business challenge, run it past Incite and they will give you a honest answer to whether they can help or not, and I’d bank on it being the former.

Extracting maximum value from existing information and knowledge

From the very start, we worked very closely with Gwen to give her the reassurance she needed, and we provided her with a senior and consistent team. Using our consultancy process, we synthesised over 40 pieces of market data that culminated in a two-day workshop that delivered robust three-year business and brand strategies in six weeks.

New opportunities that had not been previously considered

Gwen Risdale, Head of Beer Marketing:

“The impact of having embarked on this project with Incite has been significant for the business in terms of identifying long-term where to play and how to win. We have identified new opportunities never considered before and have had our previous thinking challenged.

My advice is no matter what your brand or business challenge, run it past Incite and they will give you an honest answer to whether they can help or not, and I’d bank on it being the former. They have exceptionally smart and dedicated people, who treat all briefs with great enthusiasm and with a unique approach to suit your needs and address your specific business challenge. A highly recommended (research) partner with outstanding business strategy thought leadership.

DON'T JUST TAKE OUR WORD FOR IT

It feels different to work with us

The Incite team live up to their name. They are true partners in the way they approach working with the team and create an environment where everyone is able to contribute and innovate. Their workshop style approach ensures that everyone buys into the outcome and actions. Project deliverables have never just been a tick box exercise and they truly come up with tools/outputs/ideas that can be taken forward in a pragmatic way. If they had a Google review page - it would have over 1,000 five star reviews. If they were a restaurant, they'd have a double Michelin star. That is genuinely how it feels to work with them.

We loved working with the STRAT7 Incite team on this large, strategically important innovation project. They brought passion, enthusiasm and smart thinking in bucket loads, challenging us, but also collaborating with us at every stage of the way. I’m genuinely sad that it’s over but also excited for where the outputs take us now, unlocking consumer led growth and new ways of thinking in our business.

Incite’s commercial astuteness and business-centric approach, paired with their passion to go above and beyond, make them an indispensable extension of our team.

STRAT7 Incite have been a true partner. They are constructive in challenging our thinking, committed, have an in-depth business understanding and act as true trusted advisors helping to manage internal stakeholders and their buy-in to the approach.

STRAT7 Incite have been a delight to work with; they brought significant expertise to guide our approach and importantly, a creativity to our activation that addresses sustained behaviour change across our organization.

It has been a pleasure working with the team. They demonstrate strong commercial acumen, expertise in analytics, and a quick response time. We can always rely on them to answer our business questions, making them very dependable. Thank you for the excellent work.

I really view the Incite team as an extension of the Tork insight team - I feel we collaborated very well together. We wanted them to be an integral part of the work throughout the project and they were.

Get in touch

If you’d like to work with us we would love to hear from you.

A business strategy for British regional brewery Hall & Woodhouse

A new marketing head tasked with rejuvenating an old brand

Extracting maximum value from existing information and knowledge

New opportunities that had not been previously considered

It feels different to work with us

Get in touch

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