SHORTLISTED FOR BHBIA BOBI AWARD 2025

Powering Gilead’s UK CAR T strategy through a deep understanding of the customer experience

The research has been transformational in helping us understand the critical touch points in the patient pathway at 1L treatment and beyond – finding barriers to identifying eligible DLBCL patients that could otherwise be missed.

This project has been the cornerstone of some pivotal decisions in our planning and actions for the year.

Jamina Gibson
Associate Director, Product Management – Gilead Sciences Ltd

We are super proud that this work with Gilead Sciences was shortlisted for the Best Customer Insight Award at the 2025 BHBIA BOBI Awards!

By engaging cross-functional stakeholders, building on existing knowledge and employing a bespoke research methodology, we elevated Gilead’s customer understanding and provided tangible recommendations that have been transformational in powering Gilead’s UK brand planning, communication and selling strategy in 2024 and beyond.

Executive Summary

Vision

To drive the continued success of CAR T through a deep understanding of customers’ behaviours, beliefs and experiences

Approach

An immersive two-step research plan consisting of patient record forms and extended interviews; key to the success of this project was the cross functional engagement from kick off to delivery, rooted in Gilead’s key business questions.

Impact

A pivotal piece of research, transformational in providing a deeper understanding of critical customer touchpoints. A foundation for Gilead’s 2024 strategy, directly informing brand planning, messaging updates and the selling strategy. Which in turn has increased earlier patient identification. Learn more about our Health and Pharma expertise here.
DON'T JUST TAKE OUR WORD FOR IT

It feels different to work with us

The Incite team live up to their name. They are true partners in the way they approach working with the team and create an environment where everyone is able to contribute and innovate. Their workshop style approach ensures that everyone buys into the outcome and actions. Project deliverables have never just been a tick box exercise and they truly come up with tools/outputs/ideas that can be taken forward in a pragmatic way. If they had a Google review page - it would have over 1,000 five star reviews. If they were a restaurant, they'd have a double Michelin star. That is genuinely how it feels to work with them.
Hazim El RaisHead of Commercial operations, leading biotech company
We loved working with the STRAT7 Incite team on this large, strategically important innovation project. They brought passion, enthusiasm and smart thinking in bucket loads, challenging us, but also collaborating with us at every stage of the way. I’m genuinely sad that it’s over but also excited for where the outputs take us now, unlocking consumer led growth and new ways of thinking in our business.
McDonald's logo featuring the iconic golden arches on a red background
Clare Forster Consumer Insight Lead, McDonald’s
Incite’s commercial astuteness and business-centric approach, paired with their passion to go above and beyond, make them an indispensable extension of our team.
Clare Marks
Clare MarksHead of Research & Insight, Virgin Trains
STRAT7 Incite have been a true partner. They are constructive in challenging our thinking, committed, have an in-depth business understanding and act as true trusted advisors helping to manage internal stakeholders and their buy-in to the approach.
James Johnstone
James JohnstoneGlobal Head of Customer and Data insights, Shell
STRAT7 Incite have been a delight to work with; they brought significant expertise to guide our approach and importantly, a creativity to our activation that addresses sustained behaviour change across our organization​.
Amy Gaertner
Amy GaertnerHead of Planning, vmo2
It has been a pleasure working with the team. They demonstrate strong commercial acumen, expertise in analytics, and a quick response time. We can always rely on them to answer our business questions, making them very dependable. Thank you for the excellent work.
Fei Ru Ooh
Fei Ru OohGlobal Mobility Insights Lead, Shell
I really view the Incite team as an extension of the Tork insight team - I feel we collaborated very well together. We wanted them to be an integral part of the work throughout the project and they were.
Jesper Valdtun
Jesper ValdtunGlobal Customer Insight Director, Essity

Get in touch

If you’d like to work with us we would love to hear from you.

Get in touch
en_GB
en_US en_GB