{"id":5753,"date":"2026-03-25T10:54:06","date_gmt":"2026-03-25T10:54:06","guid":{"rendered":"https:\/\/incite.strat7.com\/?p=5753"},"modified":"2026-04-21T12:24:50","modified_gmt":"2026-04-21T11:24:50","slug":"beyond-speed-how-ai-is-broadening-insights-commercial-value","status":"publish","type":"post","link":"https:\/\/incite.strat7.com\/en_us\/events\/beyond-speed-how-ai-is-broadening-insights-commercial-value\/","title":{"rendered":"Beyond speed: How AI is broadening insight&#8217;s commercial value"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"5753\" class=\"elementor elementor-5753\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-15240f4 e-flex e-con-boxed e-con e-parent\" data-id=\"15240f4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e2a88d2 e-con-full e-flex e-con e-child\" data-id=\"e2a88d2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6b83e85 elementor-widget elementor-widget-heading\" data-id=\"6b83e85\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Overview<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2477ee0 elementor-widget elementor-widget-text-editor\" data-id=\"2477ee0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"188\" data-end=\"380\">You know the trade-offs. There\u2019s a business question that needs answering, but budget, time and capacity mean the brief gets scaled back. And the end result doesn\u2019t have the impact you wanted.<\/p><p data-start=\"382\" data-end=\"426\">Not anymore. AI has changed what\u2019s possible.<\/p><p data-start=\"428\" data-end=\"609\">Now you can take on the briefs that once felt out of reach, explore the questions that never made it into the scope, and uncover commercial opportunities you didn\u2019t know were there.<\/p><p data-start=\"611\" data-end=\"639\">In this session, we explore:<\/p><ul data-start=\"641\" data-end=\"993\"><li data-section-id=\"1t1czxr\" data-start=\"641\" data-end=\"699\">Where the real value of AI lies, beyond speed and cost<\/li><li data-section-id=\"1fe1woj\" data-start=\"700\" data-end=\"767\">Why briefs that were impossible a year ago are now on the table<\/li><li data-section-id=\"136q0sk\" data-start=\"768\" data-end=\"832\">Case studies and real-world applications with leading brands<\/li><li data-section-id=\"9k5bi7\" data-start=\"833\" data-end=\"905\">How this changes the conversations insight teams have with the board<\/li><li data-section-id=\"162faci\" data-start=\"906\" data-end=\"993\">What changes when teams move from \u201cwhat can we afford?\u201d to \u201cwhat do we need to know?\u201d<\/li><\/ul><p data-start=\"995\" data-end=\"1071\">All examples shown are powered by STRAT7 Nucleus, our AI-driven insight hub.<\/p><p data-start=\"1073\" data-end=\"1226\">We also have an honest conversation about what\u2019s genuinely working, where human judgement remains critical, and where the real competitive edge now lies.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c802387 hubspot-form elementor-widget elementor-widget-html\" data-id=\"c802387\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"form\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js-eu1.hsforms.net\/forms\/embed\/v2.js\"><\/script>\n<script>\n  hbspt.forms.create({\n    portalId: \"9492080\",\n    formId: \"5a7b8d94-8fa3-4979-8714-7fe0e49caa44\",\n    region: \"eu1\"\n  });\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d08342 elementor-widget elementor-widget-heading\" data-id=\"8d08342\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Presenters:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8a166ca e-con-full e-flex e-con e-child\" data-id=\"8a166ca\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-0c85e11 e-grid e-con-boxed e-con e-child\" data-id=\"0c85e11\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4a9ce77 e-con-full e-flex e-con e-child\" data-id=\"4a9ce77\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c7de391 elementor-widget elementor-widget-image\" data-id=\"c7de391\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/in\/jonathan-clough-a0803815\/\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"389\" height=\"389\" src=\"https:\/\/incite.strat7.com\/wp-content\/uploads\/2026\/04\/Jonathan_Clough_2026_bw.webp\" class=\"attachment-large size-large wp-image-5756\" alt=\"\" srcset=\"https:\/\/incite.strat7.com\/wp-content\/uploads\/2026\/04\/Jonathan_Clough_2026_bw.webp 389w, https:\/\/incite.strat7.com\/wp-content\/uploads\/2026\/04\/Jonathan_Clough_2026_bw-300x300.webp 300w, https:\/\/incite.strat7.com\/wp-content\/uploads\/2026\/04\/Jonathan_Clough_2026_bw-150x150.webp 150w, https:\/\/incite.strat7.com\/wp-content\/uploads\/2026\/04\/Jonathan_Clough_2026_bw-12x12.webp 12w\" sizes=\"auto, (max-width: 389px) 100vw, 389px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34000d5 elementor-widget elementor-widget-heading\" data-id=\"34000d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><b>Jonathan Clough<\/b><br>\nCOO<br><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d59385d elementor-widget elementor-widget-heading\" data-id=\"d59385d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/strat7.com\/\" target=\"_blank\">STRAT7<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2cb6d6b e-con-full e-flex e-con e-child\" data-id=\"2cb6d6b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-065cb7c elementor-widget elementor-widget-image\" data-id=\"065cb7c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/in\/hasdeep-sethi-4630b673\/\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/incite.strat7.com\/wp-content\/uploads\/2026\/04\/Hasdeep_Sethi_aboutus-300x300-1.jpg\" class=\"attachment-large size-large wp-image-5757\" alt=\"\" srcset=\"https:\/\/incite.strat7.com\/wp-content\/uploads\/2026\/04\/Hasdeep_Sethi_aboutus-300x300-1.jpg 300w, https:\/\/incite.strat7.com\/wp-content\/uploads\/2026\/04\/Hasdeep_Sethi_aboutus-300x300-1-150x150.jpg 150w, https:\/\/incite.strat7.com\/wp-content\/uploads\/2026\/04\/Hasdeep_Sethi_aboutus-300x300-1-12x12.jpg 12w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-717d6a8 elementor-widget elementor-widget-heading\" data-id=\"717d6a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><b>Hasdeep Sethi<\/b><br>\nGroup AI Lead<br><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c95926a elementor-widget elementor-widget-heading\" data-id=\"c95926a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/strat7.com\/\" target=\"_blank\">STRAT7\n<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-98877d4 e-con-full e-flex e-con e-child\" data-id=\"98877d4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2bad31b elementor-widget elementor-widget-image\" data-id=\"2bad31b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/in\/benjamin-long-b2b43599\/\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"456\" height=\"456\" src=\"https:\/\/incite.strat7.com\/wp-content\/uploads\/2026\/04\/Benjamin-Long.webp\" class=\"attachment-large size-large wp-image-5758\" alt=\"\" srcset=\"https:\/\/incite.strat7.com\/wp-content\/uploads\/2026\/04\/Benjamin-Long.webp 456w, https:\/\/incite.strat7.com\/wp-content\/uploads\/2026\/04\/Benjamin-Long-300x300.webp 300w, https:\/\/incite.strat7.com\/wp-content\/uploads\/2026\/04\/Benjamin-Long-150x150.webp 150w, https:\/\/incite.strat7.com\/wp-content\/uploads\/2026\/04\/Benjamin-Long-12x12.webp 12w\" sizes=\"auto, (max-width: 456px) 100vw, 456px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ef8c70 elementor-widget elementor-widget-heading\" data-id=\"7ef8c70\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><b>Benjamin Long<\/b><br>\nCultural Strategist<br><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6fff88b elementor-widget elementor-widget-heading\" data-id=\"6fff88b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/strat7.com\/\" target=\"_blank\">STRAT7\n<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ae259f e-con-full e-flex e-con e-child\" data-id=\"6ae259f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-46cc81e elementor-widget elementor-widget-heading\" data-id=\"46cc81e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Date &amp; time:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f04b30 elementor-widget elementor-widget-text-editor\" data-id=\"0f04b30\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Wednesday, 25 March 2026<br \/>45 mins inc Q&amp;A<\/p><p>This event has passed.<br \/><a href=\"#form\">Register below<\/a> to watch on-demand!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f451010 elementor-widget elementor-widget-heading\" data-id=\"f451010\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Share event<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66a7834 elementor-share-buttons--view-icon elementor-share-buttons--skin-minimal elementor-share-buttons--shape-circle elementor-share-buttons--color-custom elementor-grid-0 elementor-widget elementor-widget-share-buttons\" data-id=\"66a7834\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Share on linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_x-twitter\" role=\"button\" tabindex=\"0\" aria-label=\"Share on x-twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-x-twitter\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Share on facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_email\" role=\"button\" tabindex=\"0\" aria-label=\"Share on email\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fas fa-envelope\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Overview You know the trade-offs. There\u2019s a business question that needs answering, but budget, time and capacity mean the brief gets scaled back. And the end result doesn\u2019t have the impact you wanted. Not anymore. AI has changed what\u2019s possible. Now you can take on the briefs that once felt out of reach, explore the [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":5755,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-5753","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events"],"_links":{"self":[{"href":"https:\/\/incite.strat7.com\/en_us\/wp-json\/wp\/v2\/posts\/5753","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/incite.strat7.com\/en_us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/incite.strat7.com\/en_us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/incite.strat7.com\/en_us\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/incite.strat7.com\/en_us\/wp-json\/wp\/v2\/comments?post=5753"}],"version-history":[{"count":28,"href":"https:\/\/incite.strat7.com\/en_us\/wp-json\/wp\/v2\/posts\/5753\/revisions"}],"predecessor-version":[{"id":5785,"href":"https:\/\/incite.strat7.com\/en_us\/wp-json\/wp\/v2\/posts\/5753\/revisions\/5785"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/incite.strat7.com\/en_us\/wp-json\/wp\/v2\/media\/5755"}],"wp:attachment":[{"href":"https:\/\/incite.strat7.com\/en_us\/wp-json\/wp\/v2\/media?parent=5753"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/incite.strat7.com\/en_us\/wp-json\/wp\/v2\/categories?post=5753"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/incite.strat7.com\/en_us\/wp-json\/wp\/v2\/tags?post=5753"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}