{"id":5737,"date":"2026-02-11T10:16:58","date_gmt":"2026-02-11T10:16:58","guid":{"rendered":"https:\/\/incite.strat7.com\/?p=5737"},"modified":"2026-04-21T10:47:07","modified_gmt":"2026-04-21T09:47:07","slug":"elevating-your-healthcare-strategy-through-cultural-intelligence","status":"publish","type":"post","link":"https:\/\/incite.strat7.com\/en_us\/blog\/elevating-your-healthcare-strategy-through-cultural-intelligence\/","title":{"rendered":"Elevating your healthcare strategy through cultural intelligence"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"5737\" class=\"elementor elementor-5737\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-263d98bd e-flex e-con-boxed e-con e-parent\" data-id=\"263d98bd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2561a957 elementor-widget elementor-widget-text-editor\" data-id=\"2561a957\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>By <span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-custom\"><a href=\"https:\/\/www.linkedin.com\/in\/lizzie-eckardt-9838a012\/\" rel=\"noopener\">Elizabeth Eckardt<\/a> and <a href=\"https:\/\/www.linkedin.com\/in\/meljanelewis\/\" rel=\"noopener\">Melanie Lewis\u00a0<\/a><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c8b497b elementor-widget elementor-widget-text-editor\" data-id=\"c8b497b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Culture isn\u2019t optional. It frames how people see and experience the world \u2013 and how they see and experience brands.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b861bd1 e-flex e-con-boxed e-con e-parent\" data-id=\"b861bd1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bd75486 elementor-widget elementor-widget-text-editor\" data-id=\"bd75486\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Businesses and organisations exist within it by default, not by choice. In this environment, cultural relevance has become a defining marker of brand strength and long-term potential.<\/p><p><span style=\"text-decoration: underline;\"><a href=\"https:\/\/strat7.com\/health\/\">Life sciences companies<\/a><\/span> spend an average of 12-14 years developing assets. Investing a lot of time entirely in the asset itself supported by a rigorous and necessary development process. This rigor has historically meant that the life sciences industry has leaned into being \u2018product first\u2019.<\/p><p>However, this is changing! What has been missing is an understanding of the cultural context your product is launching into or exists within. How are patient expectations evolving? What external forces are shaping HCP prescribing behaviour? Which therapeutic categories face disruption?<\/p><p>The GLP-1 market explosion looked sudden. But the cultural signals were already there. Proactive health optimisation, biohacking curiosity, and bottom-up weight management communities were all taking shape and evolving for years. The companies that attuned early to these signals, such as Hims &amp; Hers, were already positioned when the market broke open.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-084d6f1 elementor-widget elementor-widget-image\" data-id=\"084d6f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/incite.strat7.com\/wp-content\/uploads\/2026\/02\/shutterstock_651058921_.jpg\" class=\"attachment-full size-full wp-image-5743\" alt=\"Formation, Skydiving\" srcset=\"https:\/\/incite.strat7.com\/wp-content\/uploads\/2026\/02\/shutterstock_651058921_.jpg 1000w, https:\/\/incite.strat7.com\/wp-content\/uploads\/2026\/02\/shutterstock_651058921_-300x200.jpg 300w, https:\/\/incite.strat7.com\/wp-content\/uploads\/2026\/02\/shutterstock_651058921_-768x512.jpg 768w, https:\/\/incite.strat7.com\/wp-content\/uploads\/2026\/02\/shutterstock_651058921_-18x12.jpg 18w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1c12b3d e-flex e-con-boxed e-con e-parent\" data-id=\"1c12b3d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-acaac4b elementor-widget elementor-widget-heading\" data-id=\"acaac4b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why the life sciences industry isn\u2019t doing enough <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a0223f0 elementor-widget elementor-widget-text-editor\" data-id=\"a0223f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>It&#8217;s not that life sciences businesses are unaware of cultural shifts. Most teams recognise that customers and consumers behave differently, acknowledging that the dynamics and expectations are always evolving. However, this awareness rarely travels beyond the brand.<\/p><p><span style=\"text-decoration: underline;\"><a href=\"https:\/\/strat7.com\/specialisms\/segmentation\/\">Segmentations<\/a><\/span> and personas are still largely treatment- or disease-led, leaving cultural context underexamined.<br \/>The challenge is translating cultural awareness into action while also looking ahead to the future. To increase their cultural relevance, life sciences businesses need to take more proactive steps to adapt rather than just reacting to situations as they evolve. This is especially important given how stringent this sector is and how long things take to develop.<\/p><p>The question isn&#8217;t whether cultural shifts are happening. It&#8217;s whether your organisation has a way to identify which shifts matter for your therapeutic areas and customers you are engaging with, when they&#8217;ll impact your brands, and what strategic decisions should change as a result.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b9a09bc e-flex e-con-boxed e-con e-parent\" data-id=\"b9a09bc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9fd619e elementor-widget elementor-widget-heading\" data-id=\"9fd619e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What this looks like in practice<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bea32eb elementor-widget elementor-widget-text-editor\" data-id=\"bea32eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We recently ran a culture workshop with a top 10 global pharmaceutical company, bringing together teams from different areas within immunology to explore how cultural trends could be reshaping their markets.<\/p><p>We spent half a day exploring fast and slow culture and how some of the dominant and emergent trends have the potential to impact their strategy.<\/p><p>During the session we helped the team:<\/p><ul><li>Develop a deeper understanding of their <span style=\"text-decoration: underline;\"><a href=\"https:\/\/strat7.com\/blogs\/understanding-customer-centricity-in-pharma-and-healthcare-5-key-takeouts\">evolving customer needs<\/a><\/span><\/li><li>Be inspired by examples from different sectors outside of healthcare<\/li><li>Identify cultural opportunities within immunology.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16c810b elementor-widget elementor-widget-text-editor\" data-id=\"16c810b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>One participant called it &#8216;<em>a chance to blow things up, talk blue sky<\/em>.&#8217; Another noted &#8216;<em>Pharma is so regulated, it&#8217;s different from consumer \u2013 so it&#8217;s really useful to challenge our thinking this way.<\/em>&#8216;<\/p><p>We covered a broad spectrum of ideas, including packaging design changes, patient education material revisions, HCP engagement approaches &#8211; and even created a pitch document to sell in these ideas to their CEO.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c4eed68 e-con-full e-flex e-con e-child\" data-id=\"c4eed68\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-da6c2f3 elementor-widget elementor-widget-text-editor\" data-id=\"da6c2f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>&#8220;The workshop was a pivotal moment for our team\u2014it got us thinking differently and considering cultural shifts that we simply hadn&#8217;t thought about before. In pharma, we&#8217;re often so focused on the brand level that we can miss the broader societal currents shaping how patients and healthcare providers engage with the world. This session challenged us to step back, look at the bigger picture, and ask ourselves: how do these cultural trends influence not just what we communicate, but how we connect? It&#8217;s a mindset shift that will inform our strategy for years to come.\u201d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ebe7cf elementor-widget elementor-widget-text-editor\" data-id=\"1ebe7cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Nicola Bailey, Director Market Research Immunology, Sanofi<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c75db9f e-flex e-con-boxed e-con e-parent\" data-id=\"c75db9f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7581c83 elementor-widget elementor-widget-heading\" data-id=\"7581c83\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The trends shaping the healthcare sector <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a58d68c elementor-widget elementor-widget-text-editor\" data-id=\"a58d68c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Here&#8217;s a snapshot of the cultural trends that we focused on:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bd4579f e-flex e-con-boxed e-con e-parent\" data-id=\"bd4579f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eae2f69 elementor-widget elementor-widget-heading\" data-id=\"eae2f69\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Health is no longer episodic<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1fc4e8a elementor-widget elementor-widget-text-editor\" data-id=\"1fc4e8a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Health is becoming something to work towards vs thinking of it episodically. Health is a<span style=\"text-decoration: underline;\"><a href=\"https:\/\/strat7.com\/blogs\/navigating-consumer-health-convergence\/\"> broader holistic concern<\/a><\/span> with consumers and HCPs incorporating their own personal data into their health routines and even consultations.<\/p><p><strong>What could this mean?<\/strong> Treatment benefits need to show up in how consumers measure and manage their daily health and align with more holistic approaches.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-283f4ca elementor-widget elementor-widget-heading\" data-id=\"283f4ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Consumers are increasingly more curious  <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e0f699b elementor-widget elementor-widget-text-editor\" data-id=\"e0f699b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>With so much access to information, consumers are becoming more curious, creating a need for more information including the more complex scientific aspects.<\/p><p><strong>What could this mean?<\/strong> Shared decision-making isn&#8217;t optional anymore \u2013 it&#8217;s what everyone expects. Are we developing materials and content that consumers can more easily engage with and supporting HCPs with the dialogue?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2768163 elementor-widget elementor-widget-heading\" data-id=\"2768163\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Trust comes from the crowd now<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a1d8c12 elementor-widget elementor-widget-text-editor\" data-id=\"a1d8c12\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Healthcare professionals and consumers alike are relying increasingly on crowdsourced information. We find reliability in the masses and are being presented daily with social health cures that are harder for healthcare businesses to control.<\/p><p><strong>What could this mean?<\/strong> Horizontal trust networks mean your messaging competes with peer experiences and crowdsourced information \u2013 including misinformation. Your communication strategy needs to account for how consumers and HCPs discover, validate, and share treatment information, not just how you wish they would.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a22bacb elementor-widget elementor-widget-heading\" data-id=\"a22bacb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Personalisation is now the baseline<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b0a5f8f elementor-widget elementor-widget-text-editor\" data-id=\"b0a5f8f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Consumers expect personalisation as standard. They learn from others with the same condition, age, and lifestyle. HCPs also demand and expect more nuanced data grounded in patient types.<\/p><p><strong>What could this mean?<\/strong> Generic education materials and one-size-fits-all treatment approaches feel outdated, especially when personalisation is part of everyday life and consumers are taking control of this with or without permission..<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d365859 elementor-widget elementor-widget-heading\" data-id=\"d365859\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What becomes possible with cultural foresight?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bfd1712 elementor-widget elementor-widget-text-editor\" data-id=\"bfd1712\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Culture-aware healthcare companies can make better strategic choices by design and thus get ahead of the curve.<\/p><p>Examples include:<\/p><p><strong>Portfolio strategy:<\/strong> Aligning assets to where customer expectations are moving<\/p><p><strong>Launch positioning:<\/strong> Positioning strategies that reflect how beliefs are shifting and don\u2019t feel outdated or too inward looking<\/p><p><strong>Commercial execution:<\/strong> Content, messages, packaging, support materials are all designed around emerging expectations.<\/p><p>The companies paying attention now are positioning for advantage.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a48ae8f elementor-align-left elementor-widget elementor-widget-button\" data-id=\"a48ae8f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"http:\/\/strat7.com\/health\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Learn more about STRAT7 Health<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-476981a elementor-widget elementor-widget-spacer\" data-id=\"476981a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c4ee3f elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"1c4ee3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-86c3a2d elementor-widget elementor-widget-spacer\" data-id=\"86c3a2d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-52c4585 e-flex e-con-boxed e-con e-parent\" data-id=\"52c4585\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1a26843 elementor-widget elementor-widget-heading\" data-id=\"1a26843\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Work with us<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d2a8d33 elementor-widget elementor-widget-text-editor\" data-id=\"d2a8d33\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We run culture workshops for pharmaceutical, biotech, and medtech companies. Cross-functional teams explore how cultural trends are reshaping their therapeutic areas and leave with implementation plans \u2013 not just insights reports.<\/p><p>Curious what cultural trends are affecting your therapy area? <span style=\"text-decoration: underline;\"><a href=\"https:\/\/strat7.com\/contact-us\/\">Get in touch<\/a><\/span> to discuss a workshop for your teams.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54a15a5 elementor-align-left elementor-widget elementor-widget-button\" data-id=\"54a15a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/incite.strat7.com\/en_us\/contact-us\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get in touch<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9dabaec elementor-widget elementor-widget-spacer\" data-id=\"9dabaec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53231d3 elementor-widget elementor-widget-spacer\" data-id=\"53231d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>By Elizabeth Eckardt and Melanie Lewis\u00a0 Culture isn\u2019t optional. It frames how people see and experience the world \u2013 and how they see and experience brands. Businesses and organisations exist within it by default, not by choice. In this environment, cultural relevance has become a defining marker of brand strength and long-term potential. Life sciences [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":5743,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-5737","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/incite.strat7.com\/en_us\/wp-json\/wp\/v2\/posts\/5737","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/incite.strat7.com\/en_us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/incite.strat7.com\/en_us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/incite.strat7.com\/en_us\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/incite.strat7.com\/en_us\/wp-json\/wp\/v2\/comments?post=5737"}],"version-history":[{"count":13,"href":"https:\/\/incite.strat7.com\/en_us\/wp-json\/wp\/v2\/posts\/5737\/revisions"}],"predecessor-version":[{"id":5752,"href":"https:\/\/incite.strat7.com\/en_us\/wp-json\/wp\/v2\/posts\/5737\/revisions\/5752"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/incite.strat7.com\/en_us\/wp-json\/wp\/v2\/media\/5743"}],"wp:attachment":[{"href":"https:\/\/incite.strat7.com\/en_us\/wp-json\/wp\/v2\/media?parent=5737"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/incite.strat7.com\/en_us\/wp-json\/wp\/v2\/categories?post=5737"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/incite.strat7.com\/en_us\/wp-json\/wp\/v2\/tags?post=5737"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}