{"id":3731,"date":"2025-05-30T16:21:08","date_gmt":"2025-05-30T15:21:08","guid":{"rendered":"https:\/\/incite.strat7.com\/?p=3731"},"modified":"2025-06-02T11:38:43","modified_gmt":"2025-06-02T10:38:43","slug":"the-future-of-the-insights-function-how-to-elevate-the-role-of-insights","status":"publish","type":"post","link":"https:\/\/incite.strat7.com\/en_us\/blog\/the-future-of-the-insights-function-how-to-elevate-the-role-of-insights\/","title":{"rendered":"The Future of the Insights Function: How to Elevate the Role of Insights"},"content":{"rendered":"<h2 class=\"wp-block-heading\">Elevating insights: making your insights teams&nbsp;<strong>stronger<\/strong><\/h2>\n\n\n\n<p>We recently hosted a&nbsp;fantastic event&nbsp;with client-side insights professionals, discussing the future of the insights function.<\/p>\n\n\n\n<p>There was a shared ambition in the room to elevate the role of insights teams, amplifying their impact and influence within business decision-making. With an aspirational vision for the future, how can we achieve this?<\/p>\n\n\n\n<p>Watch the short video below to hear the key take outs from our panellists.<\/p>\n\n\n\n<p>Or scroll down to download the summary slides, key take outs, helpful tips and reflections from panellists &amp; attendees.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"STRAT7 Incite - The Future of the Insights Function Event\" src=\"https:\/\/player.vimeo.com\/video\/995021666?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>The session included an&nbsp;interactive panel discussion&nbsp;with our 6 brilliant panellists from a cross-section of businesses.&nbsp;A huge thank you to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Lauren Halliwell<\/strong>, EU insights lead for rare diseases at\u00a0<strong>UCB<\/strong><\/li>\n\n\n\n<li><strong>James Johnstone<\/strong>, Global head of customer and data insights at\u00a0<strong>Shell<\/strong><\/li>\n\n\n\n<li><strong>Anne Rae<\/strong>, Senior Research Manager at\u00a0<strong>Lloyds banking group<\/strong><\/li>\n\n\n\n<li><strong>Sunita Sharman<\/strong>, Global insights and strategy lead at\u00a0<strong>General Mills<\/strong><\/li>\n\n\n\n<li><strong>Maria Smith<\/strong>, Head of insight for general merchandise at\u00a0<strong>Sainsbury\u2019s<\/strong><\/li>\n\n\n\n<li><strong>Hayley Ward<\/strong>, Director of user research and insights\u00a0at\u00a0<strong>Deliveroo<\/strong><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">The Future of the Insights Function: Key Take Outs<\/h2>\n\n\n\n<p>To see summary slides from the event including key take outs as well as practical tips,&nbsp;<a href=\"https:\/\/www.incite-global.com\/wp-content\/uploads\/2024\/08\/The-Future-of-the-Insights-Function-Key-Take-Outs.pdf\" rel=\"noopener\">download the PDF here<\/a>.<\/p>\n\n\n\n<p>Contents include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The current challenge for insights<\/li>\n\n\n\n<li>Event panellists and topics covered<\/li>\n\n\n\n<li>Key take outs<\/li>\n\n\n\n<li>The vision for tomorrow<\/li>\n\n\n\n<li>How to achieve this vision<\/li>\n\n\n\n<li>Helpful hints and tips<\/li>\n\n\n\n<li>Reflections from panellists and attendees<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Elevating insights: making your insights teams&nbsp;stronger We recently hosted a&nbsp;fantastic event&nbsp;with client-side insights professionals, discussing the future of the insights function. There was a shared ambition in the room to elevate the role of insights teams, amplifying their impact and influence within business decision-making. With an aspirational vision for the future, how can we achieve [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":3766,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-3731","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/incite.strat7.com\/en_us\/wp-json\/wp\/v2\/posts\/3731","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/incite.strat7.com\/en_us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/incite.strat7.com\/en_us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/incite.strat7.com\/en_us\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/incite.strat7.com\/en_us\/wp-json\/wp\/v2\/comments?post=3731"}],"version-history":[{"count":1,"href":"https:\/\/incite.strat7.com\/en_us\/wp-json\/wp\/v2\/posts\/3731\/revisions"}],"predecessor-version":[{"id":3733,"href":"https:\/\/incite.strat7.com\/en_us\/wp-json\/wp\/v2\/posts\/3731\/revisions\/3733"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/incite.strat7.com\/en_us\/wp-json\/wp\/v2\/media\/3766"}],"wp:attachment":[{"href":"https:\/\/incite.strat7.com\/en_us\/wp-json\/wp\/v2\/media?parent=3731"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/incite.strat7.com\/en_us\/wp-json\/wp\/v2\/categories?post=3731"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/incite.strat7.com\/en_us\/wp-json\/wp\/v2\/tags?post=3731"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}