{"id":3492,"date":"2025-05-29T14:32:42","date_gmt":"2025-05-29T13:32:42","guid":{"rendered":"https:\/\/incite.strat7.com\/?page_id=3492"},"modified":"2025-07-21T14:18:30","modified_gmt":"2025-07-21T13:18:30","slug":"avis-customer-loyalty","status":"publish","type":"page","link":"https:\/\/incite.strat7.com\/en_us\/work\/avis-customer-loyalty\/","title":{"rendered":"A customer loyalty research programme for Avis"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"3492\" class=\"elementor elementor-3492\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2790b9e6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2790b9e6\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1c9ff375\" data-id=\"1c9ff375\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3030737e elementor-widget elementor-widget-image\" data-id=\"3030737e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"84\" src=\"https:\/\/incite.strat7.com\/wp-content\/uploads\/2025\/05\/avis-logo.png\" class=\"attachment-large size-large wp-image-3702\" alt=\"\" srcset=\"https:\/\/incite.strat7.com\/wp-content\/uploads\/2025\/05\/avis-logo.png 250w, https:\/\/incite.strat7.com\/wp-content\/uploads\/2025\/05\/avis-logo-18x6.png 18w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19c9ddd9 animated-slow elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"19c9ddd9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Driving customer loyalty<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2705364e elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"2705364e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">A customer loyalty research programme for Avis\u200b<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a7658bb elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"2a7658bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6a042505 elementor-section-content-top post elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6a042505\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-253b9a81\" data-id=\"253b9a81\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2425a573 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2425a573\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-96a1488 animated-slow sticky elementor-invisible\" data-id=\"96a1488\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2071927 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2071927\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-b00fa99\" data-id=\"b00fa99\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-23673991 elementor-absolute elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"23673991\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"uuid-761340e9-ab13-4189-abbc-a3f75666b510\" viewbox=\"0 0 327.81 327.81\"><defs><style>.uuid-96eaa886-12ed-4097-8453-f2c9aa5d97b4{fill:none;stroke:#5e7ce1;stroke-width:8.74px;}<\/style><\/defs><path class=\"uuid-96eaa886-12ed-4097-8453-f2c9aa5d97b4\" d=\"M94.11,163.59h4.48c12.17,0,23.1,4.64,32.82,13.93,9.71,9.28,14.57,20.87,14.57,34.73s-4.86,24.92-14.57,33.78c-9.71,8.86-21.72,13.28-36.02,13.28-15.58,0-28.55-6.24-38.9-18.73-10.35-12.49-15.53-30.26-15.53-53.31,0-21.13,4.53-40.92,13.61-59.39,9.07-18.46,20.17-33.08,33.3-43.86,13.13-10.77,24.81-16.17,35.06-16.17,6.83,0,12.17,2.03,16.01,6.08,3.84,4.06,5.76,9.28,5.76,15.69,0,9.4-4.16,16.33-12.49,20.81-11.32,6.19-20.28,13.45-26.89,21.77-6.62,8.32-10.35,18.79-11.21,31.37ZM235.62,163.59h4.16c11.95,0,22.78,4.64,32.5,13.93,9.71,9.28,14.57,20.87,14.57,34.73s-4.86,24.76-14.57,33.94c-9.71,9.18-21.72,13.77-36.02,13.77-15.8,0-28.81-6.4-39.06-19.21-10.24-12.81-15.37-30.62-15.37-53.47,0-16.43,2.67-31.9,8-46.42,5.33-14.51,12.22-27.16,20.65-37.94,8.43-10.77,17.5-19.32,27.21-25.61,9.71-6.29,18.41-9.45,26.09-9.45,7.04,0,12.43,1.98,16.17,5.92,3.73,3.95,5.6,9.23,5.6,15.85,0,9.6-4.16,16.55-12.49,20.81-11.74,6.62-20.6,13.93-26.57,21.93-5.98,8-9.6,18.41-10.89,31.21Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26c33798 elementor-widget elementor-widget-text-editor\" data-id=\"26c33798\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Avis Budget EMEA\u2019s objective was simple: deliver ambitious growth for their loyalty scheme; Avis Preferred.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-inner-column elementor-element elementor-element-12684e1a animated-slow elementor-invisible\" data-id=\"12684e1a\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;animation_delay&quot;:100}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-38311b5a elementor-widget elementor-widget-text-editor\" data-id=\"38311b5a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Understanding how to drive growth was complex. Many renters weren\u2019t members of the scheme. Many members of the scheme weren\u2019t repeat renters. The core dynamics of customer behaviour and barriers to membership were unclear.<\/p><p>We spent time engaging with Avis and exploring a wide range of hypotheses before building the research programme. Was the sign-up process too difficult? Were the benefits appealing enough? Were people simply unaware that Avis Preferred existed? Were the answers different for each of Avis\u2019s key European markets?<\/p><p>That detailed process of defining the precise challenges that Avis faced helped us create and execute the right research programme. The findings were clear. Avis Preferred wasn\u2019t broken \u2013 far from it, the programme itself was valued by members.<\/p><p>But Avis needs to significantly improve awareness of the programme and radically improve the unwieldy sign-up process, to enhance the customer experience. By engaging closely with Avis at the outset, the research programme delivered a straightforward answer to the business challenge and clear direction for action, in order to drive customer loyalty.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-77c56c0d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"77c56c0d\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-33b769ee\" data-id=\"33b769ee\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-f81ee21 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f81ee21\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5b36c559 animated-slow elementor-invisible\" data-id=\"5b36c559\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;,&quot;animation_delay&quot;:400}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-37e1a8ca elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"37e1a8ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"uuid-a1308e4d-5710-4e5e-8db9-11da7a442ec9\" viewbox=\"0 0 327.81 327.81\"><defs><style>.uuid-8cacd87f-8774-451f-9425-5f3b6678560d{fill:none;stroke:#fff;stroke-width:8.74px;}<\/style><\/defs><path class=\"uuid-8cacd87f-8774-451f-9425-5f3b6678560d\" d=\"M94.11,163.59h4.48c12.17,0,23.1,4.64,32.82,13.93,9.71,9.28,14.57,20.87,14.57,34.73s-4.86,24.92-14.57,33.78c-9.71,8.86-21.72,13.28-36.02,13.28-15.58,0-28.55-6.24-38.9-18.73-10.35-12.49-15.53-30.26-15.53-53.31,0-21.13,4.53-40.92,13.61-59.39,9.07-18.46,20.17-33.08,33.3-43.86,13.13-10.77,24.81-16.17,35.06-16.17,6.83,0,12.17,2.03,16.01,6.08,3.84,4.06,5.76,9.28,5.76,15.69,0,9.4-4.16,16.33-12.49,20.81-11.32,6.19-20.28,13.45-26.89,21.77-6.62,8.32-10.35,18.79-11.21,31.37ZM235.62,163.59h4.16c11.95,0,22.78,4.64,32.5,13.93,9.71,9.28,14.57,20.87,14.57,34.73s-4.86,24.76-14.57,33.94c-9.71,9.18-21.72,13.77-36.02,13.77-15.8,0-28.81-6.4-39.06-19.21-10.24-12.81-15.37-30.62-15.37-53.47,0-16.43,2.67-31.9,8-46.42,5.33-14.51,12.22-27.16,20.65-37.94,8.43-10.77,17.5-19.32,27.21-25.61,9.71-6.29,18.41-9.45,26.09-9.45,7.04,0,12.43,1.98,16.17,5.92,3.73,3.95,5.6,9.23,5.6,15.85,0,9.6-4.16,16.55-12.49,20.81-11.74,6.62-20.6,13.93-26.57,21.93-5.98,8-9.6,18.41-10.89,31.21Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-166ce416 animated-slow elementor-invisible\" data-id=\"166ce416\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;animation_delay&quot;:500}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cb1499e elementor-testimonial--align-left animated-slow elementor-testimonial--skin-default elementor-testimonial--layout-image_inline elementor-pagination-type-bullets elementor-invisible elementor-widget elementor-widget-testimonial-carousel\" data-id=\"cb1499e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;,&quot;pagination&quot;:&quot;bullets&quot;,&quot;speed&quot;:500,&quot;autoplay&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;loop&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;space_between&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;space_between_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;space_between_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]}}\" data-widget_type=\"testimonial-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper\">\n\t\t\t\t\t<div class=\"elementor-main-swiper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Client Quotes\">\n\t\t\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial__content\">\n\t\t\t\t\t<div class=\"elementor-testimonial__text\">\n\t\t\t\t\t\tIt was imperative that Incite understood our objective and could give us the direction we needed to gain learnings from our renters. The results have received some exceptionally good feedback, and teams outside of loyalty are leveraging them to support the overall growth of Avis Preferred.\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-testimonial__footer\">\n\t\t\t\t\t\t\t\t<cite class=\"elementor-testimonial__cite\"><span class=\"elementor-testimonial__name\">Sabrina Head<\/span><span class=\"elementor-testimonial__title\">CRM & Loyalty Manager at Avis<\/span><\/cite>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-50e93236 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"50e93236\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bc4e301\" data-id=\"bc4e301\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1d2d7cc0 animated-slow elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"1d2d7cc0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Get in touch<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-535c7cc4 elementor-widget__width-initial animated-slow elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"535c7cc4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If you&#8217;d like to work with us we would love to hear from you.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49ad125e elementor-align-center animated-slow elementor-invisible elementor-widget elementor-widget-button\" data-id=\"49ad125e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:400}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/incite.strat7.com\/en_us\/contact-us\/\" id=\"btn-primary\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get in touch<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Driving customer loyalty A customer loyalty research programme for Avis\u200b Avis Budget EMEA\u2019s objective was simple: deliver ambitious growth for their loyalty scheme; Avis Preferred. Understanding how to drive growth was complex. Many renters weren\u2019t members of the scheme. Many members of the scheme weren\u2019t repeat renters. The core dynamics of customer behaviour and barriers [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3701,"parent":68,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-3492","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/incite.strat7.com\/en_us\/wp-json\/wp\/v2\/pages\/3492","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/incite.strat7.com\/en_us\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/incite.strat7.com\/en_us\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/incite.strat7.com\/en_us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/incite.strat7.com\/en_us\/wp-json\/wp\/v2\/comments?post=3492"}],"version-history":[{"count":13,"href":"https:\/\/incite.strat7.com\/en_us\/wp-json\/wp\/v2\/pages\/3492\/revisions"}],"predecessor-version":[{"id":5101,"href":"https:\/\/incite.strat7.com\/en_us\/wp-json\/wp\/v2\/pages\/3492\/revisions\/5101"}],"up":[{"embeddable":true,"href":"https:\/\/incite.strat7.com\/en_us\/wp-json\/wp\/v2\/pages\/68"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/incite.strat7.com\/en_us\/wp-json\/wp\/v2\/media\/3701"}],"wp:attachment":[{"href":"https:\/\/incite.strat7.com\/en_us\/wp-json\/wp\/v2\/media?parent=3492"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}