{"id":3474,"date":"2025-05-29T14:23:37","date_gmt":"2025-05-29T13:23:37","guid":{"rendered":"https:\/\/incite.strat7.com\/?page_id=3474"},"modified":"2025-07-21T14:11:06","modified_gmt":"2025-07-21T13:11:06","slug":"what-does-my-market-and-consumer-base-look-like-post-covid-19","status":"publish","type":"page","link":"https:\/\/incite.strat7.com\/en_us\/work\/what-does-my-market-and-consumer-base-look-like-post-covid-19\/","title":{"rendered":"What does my market and consumer base look like post Covid-19?"},"content":{"rendered":"
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An investor seeking proof of a bright future<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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What does my market and consumer base look like post Covid-19?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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We conducted multi-market consumer surveys to identify which groups had driven the market growth during Covid-19, what the drivers of their behaviour change were, and how likely these were to endure post pandemic.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\tOur client was an investor in a multinational craft business. The business has boomed during Covid-19, as lockdowns had\u00a0driven more people to crafting<\/a>.\n\nWe had built a strong relationship with the client having supported on the acquisition of the business two years prior. So when they needed to understand how consumer behaviour was likely to evolve post Covid-19 and impact their business outlook, they turned to us to validate the future outlook.\n\n

In-depth consumer understanding to inform the future outlook<\/h2>\n\nWe conducted multi-market consumer surveys to identify which groups had driven the market growth during Covid-19, what the drivers of their behaviour change were, and how likely these were to endure post pandemic. We cross-referenced previous consumer studies in the space and our knowledge of behaviour change principles to gauge likely future behaviours.\n\nThe above informed a model which calculated three potential future scenarios based on consumer participation in the market and implications for the total size and share addressable to the company.\n\nIn addition, we highlighted the key strategies pertaining to channel, product and marcomm preferences which would best position the company to achieve the highest growth rate scenario.\u00a0<\/b><\/strong>\n\nSupporting financial and strategic decision-making<\/b><\/strong>\n\nWe spent time sharing our findings with a range of lenders in the investment community, following which the company successfully received re-financing.\n\nThe management team are now integrating our recommendations into the strategic plans and using the customer groups we identified as core targets underpinning these plans.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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DON'T JUST TAKE OUR WORD FOR IT<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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It feels different to work with us<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\tThe Incite team live up to their name. They are true partners in the way they approach working with the team and create an environment where everyone is able to contribute and innovate.\nTheir workshop style approach ensures that everyone buys into the outcome and actions. Project deliverables have never just been a tick box exercise and they truly come up with tools\/outputs\/ideas that can be taken forward in a pragmatic way. \nIf they had a Google review page - it would have over 1,000 five star reviews. If they were a restaurant, they'd have a double Michelin star. That is genuinely how it feels to work with them.\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\tHazim El Rais<\/span>Head of Commercial operations, leading biotech company<\/span><\/cite>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
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\n\t\t\t\t\t\tWe loved working with the STRAT7 Incite team on this large, strategically important innovation project. They brought passion, enthusiasm and smart thinking in bucket loads, challenging us, but also collaborating with us at every stage of the way. I\u2019m genuinely sad that it\u2019s over but also excited for where the outputs take us now, unlocking consumer led growth and new ways of thinking in our business. \t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t
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\n\t\t\t\t\t\t\"McDonald's\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\tClare Forster <\/span>Consumer Insight Lead, McDonald\u2019s <\/span><\/cite>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
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\n\t\t\t\t\t\tIncite\u2019s commercial astuteness and business-centric approach, paired with their passion to go above and beyond, make them an indispensable extension of our team.\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t
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\n\t\t\t\t\t\t\"Clare\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\tClare Marks<\/span>Head of Research & Insight, Virgin Trains<\/span><\/cite>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
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\n\t\t\t\t\t\tSTRAT7 Incite have been a true partner. They are constructive in challenging our thinking, committed, have an in-depth business understanding and act as true trusted advisors helping to manage internal stakeholders and their buy-in to the approach.\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t
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\n\t\t\t\t\t\t\"James\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\tJames Johnstone<\/span>Global Head of Customer and Data insights, Shell<\/span><\/cite>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
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\n\t\t\t\t\t\tSTRAT7 Incite have been a delight to work with; they brought significant expertise to guide our approach and importantly, a creativity to our activation that addresses sustained behaviour change across our organization\u200b.\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t
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\n\t\t\t\t\t\t\"Amy\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\tAmy Gaertner<\/span>Head of Planning, vmo2<\/span><\/cite>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
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\n\t\t\t\t\t\tIt has been a pleasure working with the team. They demonstrate strong commercial acumen, expertise in analytics, and a quick response time. We can always rely on them to answer our business questions, making them very dependable. Thank you for the excellent work.\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t
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\n\t\t\t\t\t\t\"Fei\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\tFei Ru Ooh<\/span>Global Mobility Insights Lead, Shell<\/span><\/cite>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
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\n\t\t\t\t\t\tI really view the Incite team as an extension of the Tork insight team - I feel we collaborated very well together. We wanted them to be an integral part of the work throughout the project and they were.\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t
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\n\t\t\t\t\t\t\"Jesper\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\tJesper Valdtun<\/span>Global Customer Insight Director, Essity<\/span><\/cite>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
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Get in touch<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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If you’d like to work with us we would love to hear from you.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t<\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\tGet in touch<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

An investor seeking proof of a bright future What does my market and consumer base look like post Covid-19? We conducted multi-market consumer surveys to identify which groups had driven the market growth during Covid-19, what the drivers of their behaviour change were, and how likely these were to endure post pandemic. Our client was […]<\/p>\n","protected":false},"author":2,"featured_media":3635,"parent":68,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-3474","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/incite.strat7.com\/en_us\/wp-json\/wp\/v2\/pages\/3474","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/incite.strat7.com\/en_us\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/incite.strat7.com\/en_us\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/incite.strat7.com\/en_us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/incite.strat7.com\/en_us\/wp-json\/wp\/v2\/comments?post=3474"}],"version-history":[{"count":16,"href":"https:\/\/incite.strat7.com\/en_us\/wp-json\/wp\/v2\/pages\/3474\/revisions"}],"predecessor-version":[{"id":5074,"href":"https:\/\/incite.strat7.com\/en_us\/wp-json\/wp\/v2\/pages\/3474\/revisions\/5074"}],"up":[{"embeddable":true,"href":"https:\/\/incite.strat7.com\/en_us\/wp-json\/wp\/v2\/pages\/68"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/incite.strat7.com\/en_us\/wp-json\/wp\/v2\/media\/3635"}],"wp:attachment":[{"href":"https:\/\/incite.strat7.com\/en_us\/wp-json\/wp\/v2\/media?parent=3474"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}