{"id":3456,"date":"2025-05-29T14:14:27","date_gmt":"2025-05-29T13:14:27","guid":{"rendered":"https:\/\/incite.strat7.com\/?page_id=3456"},"modified":"2025-07-21T14:21:48","modified_gmt":"2025-07-21T13:21:48","slug":"redefining-excellence-in-planning-gilead","status":"publish","type":"page","link":"https:\/\/incite.strat7.com\/en_us\/work\/redefining-excellence-in-planning-gilead\/","title":{"rendered":"Redefining excellence in planning strategy"},"content":{"rendered":"
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SHORTLISTED FOR BHBIA BOBI AWARD 2025<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Powering Gilead\u2019s UK CAR T strategy through a deep understanding of the customer experience \n<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The research has been transformational in helping us understand the critical touch points in the patient pathway at 1L treatment and beyond – finding barriers to identifying eligible DLBCL patients that could otherwise be missed.<\/em><\/p>

This project has been the cornerstone of some pivotal decisions in our planning and actions for the year.<\/em><\/p>

Jamina Gibson
<\/b>Associate Director, Product Management – Gilead Sciences Ltd<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\tWe are super proud that this work with Gilead Sciences was shortlisted for the Best Customer Insight Award at the 2025 BHBIA BOBI Awards!\n

By engaging cross-functional stakeholders, building on existing knowledge and employing a bespoke research methodology, we elevated Gilead\u2019s customer understanding and provided tangible recommendations that have been transformational in powering Gilead\u2019s UK brand planning, communication and\u00a0selling strategy in 2024 and beyond.<\/p>\n

Executive Summary<\/h2>\n

Vision<\/h3>\nTo drive the continued success of CAR T through a deep understanding of customers\u2019 behaviours, beliefs and experiences\n

Approach<\/h3>\nAn immersive two-step research plan consisting of patient record forms and extended interviews; key to the success of this project was the cross functional engagement from kick off to delivery, rooted in Gilead’s key business questions.\n

Impact<\/h3>\nA pivotal piece of research, transformational in providing a deeper understanding of critical customer touchpoints.\n\nA foundation for Gilead\u2019s 2024 strategy, directly informing brand planning, messaging updates and the selling strategy. Which in turn has increased earlier patient identification.\n\nLearn more about our Health and Pharma expertise here<\/a>.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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DON'T JUST TAKE OUR WORD FOR IT<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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It feels different to work with us<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\tThe Incite team live up to their name. They are true partners in the way they approach working with the team and create an environment where everyone is able to contribute and innovate.\nTheir workshop style approach ensures that everyone buys into the outcome and actions. Project deliverables have never just been a tick box exercise and they truly come up with tools\/outputs\/ideas that can be taken forward in a pragmatic way. \nIf they had a Google review page - it would have over 1,000 five star reviews. If they were a restaurant, they'd have a double Michelin star. That is genuinely how it feels to work with them.\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\tHazim El Rais<\/span>Head of Commercial operations, leading biotech company<\/span><\/cite>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
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\n\t\t\t\t\t\tWe loved working with the STRAT7 Incite team on this large, strategically important innovation project. They brought passion, enthusiasm and smart thinking in bucket loads, challenging us, but also collaborating with us at every stage of the way. I\u2019m genuinely sad that it\u2019s over but also excited for where the outputs take us now, unlocking consumer led growth and new ways of thinking in our business. \t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t
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\n\t\t\t\t\t\t\"McDonald's\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\tClare Forster <\/span>Consumer Insight Lead, McDonald\u2019s <\/span><\/cite>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
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\n\t\t\t\t\t\tIncite\u2019s commercial astuteness and business-centric approach, paired with their passion to go above and beyond, make them an indispensable extension of our team.\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t
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\n\t\t\t\t\t\t\"Clare\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\tClare Marks<\/span>Head of Research & Insight, Virgin Trains<\/span><\/cite>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
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\n\t\t\t\t\t\tSTRAT7 Incite have been a true partner. They are constructive in challenging our thinking, committed, have an in-depth business understanding and act as true trusted advisors helping to manage internal stakeholders and their buy-in to the approach.\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t
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\n\t\t\t\t\t\t\"James\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\tJames Johnstone<\/span>Global Head of Customer and Data insights, Shell<\/span><\/cite>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
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\n\t\t\t\t\t\tSTRAT7 Incite have been a delight to work with; they brought significant expertise to guide our approach and importantly, a creativity to our activation that addresses sustained behaviour change across our organization\u200b.\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t
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\n\t\t\t\t\t\t\"Amy\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\tAmy Gaertner<\/span>Head of Planning, vmo2<\/span><\/cite>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
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\n\t\t\t\t\t\tIt has been a pleasure working with the team. They demonstrate strong commercial acumen, expertise in analytics, and a quick response time. We can always rely on them to answer our business questions, making them very dependable. Thank you for the excellent work.\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t
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\n\t\t\t\t\t\t\"Fei\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\tFei Ru Ooh<\/span>Global Mobility Insights Lead, Shell<\/span><\/cite>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
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\n\t\t\t\t\t\tI really view the Incite team as an extension of the Tork insight team - I feel we collaborated very well together. We wanted them to be an integral part of the work throughout the project and they were.\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t
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\n\t\t\t\t\t\t\"Jesper\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\tJesper Valdtun<\/span>Global Customer Insight Director, Essity<\/span><\/cite>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
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Get in touch<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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If you’d like to work with us we would love to hear from you.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t<\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\tGet in touch<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

SHORTLISTED FOR BHBIA BOBI AWARD 2025 Powering Gilead\u2019s UK CAR T strategy through a deep understanding of the customer experience The research has been transformational in helping us understand the critical touch points in the patient pathway at 1L treatment and beyond – finding barriers to identifying eligible DLBCL patients that could otherwise be missed. […]<\/p>\n","protected":false},"author":2,"featured_media":3567,"parent":68,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-3456","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/incite.strat7.com\/en_us\/wp-json\/wp\/v2\/pages\/3456","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/incite.strat7.com\/en_us\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/incite.strat7.com\/en_us\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/incite.strat7.com\/en_us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/incite.strat7.com\/en_us\/wp-json\/wp\/v2\/comments?post=3456"}],"version-history":[{"count":38,"href":"https:\/\/incite.strat7.com\/en_us\/wp-json\/wp\/v2\/pages\/3456\/revisions"}],"predecessor-version":[{"id":5108,"href":"https:\/\/incite.strat7.com\/en_us\/wp-json\/wp\/v2\/pages\/3456\/revisions\/5108"}],"up":[{"embeddable":true,"href":"https:\/\/incite.strat7.com\/en_us\/wp-json\/wp\/v2\/pages\/68"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/incite.strat7.com\/en_us\/wp-json\/wp\/v2\/media\/3567"}],"wp:attachment":[{"href":"https:\/\/incite.strat7.com\/en_us\/wp-json\/wp\/v2\/media?parent=3456"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}