{"id":1858,"date":"2025-03-28T15:34:26","date_gmt":"2025-03-28T15:34:26","guid":{"rendered":"https:\/\/incite.strat7.com\/?page_id=1858"},"modified":"2025-07-03T13:10:27","modified_gmt":"2025-07-03T12:10:27","slug":"our-work-case-studies-sub-pages","status":"publish","type":"page","link":"https:\/\/incite.strat7.com\/en_us\/our-work-case-studies-sub-pages\/","title":{"rendered":"Our Work (Case Studies) – Sub Pages"},"content":{"rendered":"
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Strategic foundational understanding<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Growth strategy to identify long term opportunity for Dole<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Topic<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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“To develop a robust and actionable consumer segmentation to identify key target consumers and link these clusters to renovation opportunities for our existing products or the development of new products.”<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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This is the intro text, consectetur adipiscing elit. Donec convallis ex convallis nibh porta bibendum. Suspendisse ultricies nunc eu risus finibus scelerisque. Praesent tincidunt imperdiet ante, quis viverra lacus ultricies vitae.<\/p>

Dole wanted to draw up a growth strategy for Asia. They needed to identify high opportunity segments across core markets and orient their product and innovation strategy to address the opportunity. The client brief to us: \u201cto develop a robust and actionable consumer segmentation, to identify key target consumers and link these clusters to renovation opportunities for our existing products or the development of new products\u201d.
We designed a three-stage programme which kicked off with a qualitative research phase. We used pre-task diaries to get to know the target markets better as people and their food habits.
These were followed up with in-home interviews where we spent time understanding the target audience\u2019s lifestyle, values and observed food habits first hand. Learnings from the qualitative phase were used to feed into the quantitative segmentation exercise. We identified six segments regionally and profiled them by market.
We then unlocked long term opportunity for Dole through an action planning workshop using Incite\u2019s \u2018where to play\u2019 and \u2018how to win\u2019 framework. Coming out of the workshop the Dole team had a clear action plan at a regional and country level.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Testimonials<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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What our clients say<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Get in touch<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Strategic foundational understanding Growth strategy to identify long term opportunity for Dole Sector Lorem ipsum dolor sit amet Audience Lorem ipsum dolor sit amet Topic Lorem ipsum dolor sit amet “To develop a robust and actionable consumer segmentation to identify key target consumers and link these clusters to renovation opportunities for our existing products or […]<\/p>\n","protected":false},"author":2,"featured_media":4733,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-1858","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/incite.strat7.com\/en_us\/wp-json\/wp\/v2\/pages\/1858","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/incite.strat7.com\/en_us\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/incite.strat7.com\/en_us\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/incite.strat7.com\/en_us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/incite.strat7.com\/en_us\/wp-json\/wp\/v2\/comments?post=1858"}],"version-history":[{"count":20,"href":"https:\/\/incite.strat7.com\/en_us\/wp-json\/wp\/v2\/pages\/1858\/revisions"}],"predecessor-version":[{"id":4740,"href":"https:\/\/incite.strat7.com\/en_us\/wp-json\/wp\/v2\/pages\/1858\/revisions\/4740"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/incite.strat7.com\/en_us\/wp-json\/wp\/v2\/media\/4733"}],"wp:attachment":[{"href":"https:\/\/incite.strat7.com\/en_us\/wp-json\/wp\/v2\/media?parent=1858"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}