{"id":1072,"date":"2025-03-06T09:30:22","date_gmt":"2025-03-06T09:30:22","guid":{"rendered":"https:\/\/incite.strat7.com\/?page_id=1072"},"modified":"2025-07-03T11:49:21","modified_gmt":"2025-07-03T10:49:21","slug":"challenges-we-solve","status":"publish","type":"page","link":"https:\/\/incite.strat7.com\/en_us\/challenges-we-solve\/","title":{"rendered":"Challenges we solve"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"1072\" class=\"elementor elementor-1072\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-53a5febe elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"53a5febe\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;video&quot;,&quot;background_video_link&quot;:&quot;https:\\\/\\\/incite.strat7.com\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/Incite-Header-animation-2.mp4&quot;,&quot;background_video_start&quot;:0}\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-background-video-container elementor-hidden-mobile\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<video class=\"elementor-background-video-hosted\" role=\"presentation\" autoplay muted playsinline loop><\/video>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1bf02f37\" data-id=\"1bf02f37\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-22a29d8 animated-slow elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"22a29d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Extensive Capabilities<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f47b7ef elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"f47b7ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Challenges we solve<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a0aeb3d elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"7a0aeb3d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Our method-neutral approach means we put your business challenge first. We help solve our client&#8217;s trickiest and most unique challenges by designing bespoke solutions.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-609b963 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"609b963\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-328b3cc\" data-id=\"328b3cc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0ab2c0b animated-slow elementor-invisible elementor-widget elementor-widget-html\" data-id=\"0ab2c0b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<a class=\"btn-anchor\" href=\"#strategy\" style=\"margin-right:10px;\">\n\t\t\t<i aria-hidden=\"true\" class=\"fas fa-chess-king\"><\/i> Strategic foundational understanding\u00a0<\/a>\n<a class=\"btn-anchor\" href=\"#segmentation\" style=\"margin-right:10px;\">\n <i aria-hidden=\"true\" class=\"fas fa-chart-pie\"><\/i> Segmentation, targeting and forecasting\n<\/a>\n<a class=\"btn-anchor\" href=\"#brand\">\n\t<i aria-hidden=\"true\" class=\"fas fa-fill-drip\"><\/i> Brand strategy\n<\/a>\n<a class=\"btn-anchor\" href=\"#comms\">\n\t<i aria-hidden=\"true\" class=\"fas fa-users\"><\/i> Comms and creative collaboration\n<\/a>\n<a class=\"btn-anchor\" href=\"#behaviour\">\n\t<i aria-hidden=\"true\" class=\"fas fa-random\"><\/i> Behavior change\n<\/a>\n<a class=\"btn-anchor\" href=\"#innovation\">\n\t<i aria-hidden=\"true\" class=\"fas fa-lightbulb\"><\/i> Innovation and NPD\u200b\n<\/a>\n<a class=\"btn-anchor\" href=\"#ux\">\n\t<i aria-hidden=\"true\" class=\"fas fa-code-branch\"><\/i> Customer and user experience\u200b\n<\/a>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5a5814bf image-right elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5a5814bf\" data-element_type=\"section\" data-e-type=\"section\" id=\"strategy\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-26bb5775 elementor-invisible\" data-id=\"26bb5775\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7804b2c2 elementor-widget elementor-widget-heading\" data-id=\"7804b2c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Strategic foundational understanding\u00a0<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f29f2ee elementor-widget elementor-widget-text-editor\" data-id=\"f29f2ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">We help organisations build a deep, insight-driven understanding of the people, cultures, and systems that shape their environment.\u00a0<\/p><p class=\"p1\">Whether you\u2019re entering a new market, evolving your brand, or planning long-term strategy, we uncover the foundational dynamics needed to guide confident, forward-looking decisions<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-7242ed6d animated-slow elementor-invisible\" data-id=\"7242ed6d\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-424f9f43 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"424f9f43\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-2599fd29\" data-id=\"2599fd29\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7d7d3d37 elementor-widget elementor-widget-image\" data-id=\"7d7d3d37\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"572\" height=\"645\" src=\"https:\/\/incite.strat7.com\/wp-content\/uploads\/2025\/06\/11.png\" class=\"attachment-large size-large wp-image-4449\" alt=\"woman looking through binoculars\" srcset=\"https:\/\/incite.strat7.com\/wp-content\/uploads\/2025\/06\/11.png 572w, https:\/\/incite.strat7.com\/wp-content\/uploads\/2025\/06\/11-266x300.png 266w, https:\/\/incite.strat7.com\/wp-content\/uploads\/2025\/06\/11-11x12.png 11w\" sizes=\"auto, (max-width: 572px) 100vw, 572px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d5a1957 image-right elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d5a1957\" data-element_type=\"section\" data-e-type=\"section\" id=\"segmentation\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-ede2502 animated-slow elementor-invisible\" data-id=\"ede2502\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-708cf49 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"708cf49\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-5f8f978\" data-id=\"5f8f978\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c0b10fd elementor-widget elementor-widget-image\" data-id=\"c0b10fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"572\" height=\"645\" src=\"https:\/\/incite.strat7.com\/wp-content\/uploads\/2025\/06\/Segmentation-targeting-forecasting.png\" class=\"attachment-large size-large wp-image-4645\" alt=\"Coloured umbrellas against blue sky\" srcset=\"https:\/\/incite.strat7.com\/wp-content\/uploads\/2025\/06\/Segmentation-targeting-forecasting.png 572w, https:\/\/incite.strat7.com\/wp-content\/uploads\/2025\/06\/Segmentation-targeting-forecasting-266x300.png 266w, https:\/\/incite.strat7.com\/wp-content\/uploads\/2025\/06\/Segmentation-targeting-forecasting-11x12.png 11w\" sizes=\"auto, (max-width: 572px) 100vw, 572px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-2509d50 elementor-invisible\" data-id=\"2509d50\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-28f2f3f elementor-widget elementor-widget-heading\" data-id=\"28f2f3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Segmentation, targeting and forecasting<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d1c0ec1 elementor-widget elementor-widget-text-editor\" data-id=\"d1c0ec1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">We turn complexity into clarity by identifying meaningful segments, defining priority audiences, and projecting future behaviors.<\/p><p class=\"p1\">Our research helps you understand not just who your audiences are, but why they think, choose, and act the way they do \u2014 so you can tailor your strategy and how you communicate with your customers<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1697703 image-right elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1697703\" data-element_type=\"section\" data-e-type=\"section\" id=\"brand\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-4a64cc6 elementor-invisible\" data-id=\"4a64cc6\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b728e32 elementor-widget elementor-widget-heading\" data-id=\"b728e32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Brand strategy<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-08311de elementor-widget elementor-widget-text-editor\" data-id=\"08311de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">We help brands define their purpose, position, and relevance early on and and in an ever-evolving landscape.<\/p><p class=\"p1\">By uncovering how people perceive, experience, and emotionally connect with your brand or service, we guide strategic choices that build clarity, distinctiveness, and long-term value.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-a486b63 animated-slow elementor-invisible\" data-id=\"a486b63\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-57195bf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"57195bf\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-98ab88d\" data-id=\"98ab88d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-af6908c elementor-widget elementor-widget-image\" data-id=\"af6908c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"572\" height=\"645\" src=\"https:\/\/incite.strat7.com\/wp-content\/uploads\/2025\/06\/13.png\" class=\"attachment-large size-large wp-image-4451\" alt=\"Woman in a boat on a peaceful mountain lake looking at a map\" srcset=\"https:\/\/incite.strat7.com\/wp-content\/uploads\/2025\/06\/13.png 572w, https:\/\/incite.strat7.com\/wp-content\/uploads\/2025\/06\/13-266x300.png 266w, https:\/\/incite.strat7.com\/wp-content\/uploads\/2025\/06\/13-11x12.png 11w\" sizes=\"auto, (max-width: 572px) 100vw, 572px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a08f698 image-right elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a08f698\" data-element_type=\"section\" data-e-type=\"section\" id=\"comms\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-3f47fcd animated-slow elementor-invisible\" data-id=\"3f47fcd\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4dd981a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4dd981a\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-5d25425\" data-id=\"5d25425\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-00b25a2 elementor-widget elementor-widget-image\" data-id=\"00b25a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"572\" height=\"645\" src=\"https:\/\/incite.strat7.com\/wp-content\/uploads\/2025\/06\/14.png\" class=\"attachment-large size-large wp-image-4452\" alt=\"Group of people helping someone paraglide on a calm sea\" srcset=\"https:\/\/incite.strat7.com\/wp-content\/uploads\/2025\/06\/14.png 572w, https:\/\/incite.strat7.com\/wp-content\/uploads\/2025\/06\/14-266x300.png 266w, https:\/\/incite.strat7.com\/wp-content\/uploads\/2025\/06\/14-11x12.png 11w\" sizes=\"auto, (max-width: 572px) 100vw, 572px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-c9cdc72 elementor-invisible\" data-id=\"c9cdc72\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dacf402 elementor-widget elementor-widget-heading\" data-id=\"dacf402\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Comms and creative collaboration<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5670808 elementor-widget elementor-widget-text-editor\" data-id=\"5670808\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">Our work informs communication strategies and creative development by grounding ideas in real human understanding.<\/p><p class=\"p1\">Whether you&#8217;re shaping a campaign, refining messaging, or exploring new creative territories, we collaborate to ensure your work resonates with the audiences that matter most.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fca1300 image-right elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fca1300\" data-element_type=\"section\" data-e-type=\"section\" id=\"behaviour\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-3d47a06 elementor-invisible\" data-id=\"3d47a06\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-04e88b8 elementor-widget elementor-widget-heading\" data-id=\"04e88b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Behavior change<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-086c2c6 elementor-widget elementor-widget-text-editor\" data-id=\"086c2c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">We explore what drives real-world behaviour.<\/p><p class=\"p1\">We have a unique behaviour change model that helps to uncover the social, psychological, and contextual forces at play. And we use this to help organisations design strategies that not only inform but influence these behaviours. From shifting attitudes to shaping habits, our work supports change.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-04ddee1 animated-slow elementor-invisible\" data-id=\"04ddee1\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-d53e27b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d53e27b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-ef49d07\" data-id=\"ef49d07\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d6de31d elementor-widget elementor-widget-image\" data-id=\"d6de31d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"572\" height=\"645\" src=\"https:\/\/incite.strat7.com\/wp-content\/uploads\/2025\/06\/21.png\" class=\"attachment-large size-large wp-image-4459\" alt=\"\" srcset=\"https:\/\/incite.strat7.com\/wp-content\/uploads\/2025\/06\/21.png 572w, https:\/\/incite.strat7.com\/wp-content\/uploads\/2025\/06\/21-266x300.png 266w, https:\/\/incite.strat7.com\/wp-content\/uploads\/2025\/06\/21-11x12.png 11w\" sizes=\"auto, (max-width: 572px) 100vw, 572px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e9d72ec image-right elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e9d72ec\" data-element_type=\"section\" data-e-type=\"section\" id=\"innovation\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-86812e4 animated-slow elementor-invisible\" data-id=\"86812e4\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-f27cb13 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f27cb13\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-c0d9f16\" data-id=\"c0d9f16\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9e8e395 elementor-widget elementor-widget-image\" data-id=\"9e8e395\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"572\" height=\"645\" src=\"https:\/\/incite.strat7.com\/wp-content\/uploads\/2025\/06\/innovation-NPD.png\" class=\"attachment-large size-large wp-image-4646\" alt=\"\" srcset=\"https:\/\/incite.strat7.com\/wp-content\/uploads\/2025\/06\/innovation-NPD.png 572w, https:\/\/incite.strat7.com\/wp-content\/uploads\/2025\/06\/innovation-NPD-266x300.png 266w, https:\/\/incite.strat7.com\/wp-content\/uploads\/2025\/06\/innovation-NPD-11x12.png 11w\" sizes=\"auto, (max-width: 572px) 100vw, 572px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-c01a1b3 elementor-invisible\" data-id=\"c01a1b3\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8f9f15a elementor-widget elementor-widget-heading\" data-id=\"8f9f15a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Innovation and NPD<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b8a308 elementor-widget elementor-widget-text-editor\" data-id=\"0b8a308\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"ewa-rteLine\">We bring human insight into the heart of innovation.<\/div><div class=\"ewa-rteLine\">From early-stage exploration to concept testing, we help organisations identify unmet needs, spot opportunity spaces, and shape ideas that are relevant, differentiated, and future-facing.<\/div><div class=\"ewa-rteLine\">\u00a0<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b67fd33 image-right elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b67fd33\" data-element_type=\"section\" data-e-type=\"section\" id=\"ux\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-4164b23 elementor-invisible\" data-id=\"4164b23\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0a0725f elementor-widget elementor-widget-heading\" data-id=\"0a0725f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Customer and user experience<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-87f60b9 elementor-widget elementor-widget-text-editor\" data-id=\"87f60b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">We help organisations see their experiences through the eyes of the people they serve.<\/p><p class=\"p1\">From journey mapping to deep-dive ethnography, we uncover the insights and interventions that will support your brand and growth strategy planning.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-619941d animated-slow elementor-invisible\" data-id=\"619941d\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-cac79a5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cac79a5\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-a4e2f01\" data-id=\"a4e2f01\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fcd5c12 elementor-widget elementor-widget-image\" data-id=\"fcd5c12\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"572\" height=\"645\" src=\"https:\/\/incite.strat7.com\/wp-content\/uploads\/2025\/03\/placeholder-about-image.webp\" class=\"attachment-large size-large wp-image-1113\" alt=\"Family having food and smiling\" srcset=\"https:\/\/incite.strat7.com\/wp-content\/uploads\/2025\/03\/placeholder-about-image.webp 572w, https:\/\/incite.strat7.com\/wp-content\/uploads\/2025\/03\/placeholder-about-image-266x300.webp 266w\" sizes=\"auto, (max-width: 572px) 100vw, 572px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1d2eef71 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"1d2eef71\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7b2e7f09\" data-id=\"7b2e7f09\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2867cebb animated-slow elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"2867cebb\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Get in touch<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f0098a2 elementor-widget__width-initial animated-slow elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"3f0098a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If you&#8217;d like to work with us we would love to hear from you.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-928a9fa elementor-align-center animated-slow elementor-invisible elementor-widget elementor-widget-button\" data-id=\"928a9fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:400}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/incite.strat7.com\/en_us\/contact-us\/\" id=\"btn-primary\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get in touch<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Extensive Capabilities Challenges we solve Our method-neutral approach means we put your business challenge first. We help solve our client&#8217;s trickiest and most unique challenges by designing bespoke solutions. Strategic foundational understanding\u00a0 Segmentation, targeting and forecasting Brand strategy Comms and creative collaboration Behaviour change Innovation and NPD\u200b Customer and user experience\u200b Strategic foundational understanding\u00a0 We [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":4733,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-1072","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/incite.strat7.com\/en_us\/wp-json\/wp\/v2\/pages\/1072","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/incite.strat7.com\/en_us\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/incite.strat7.com\/en_us\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/incite.strat7.com\/en_us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/incite.strat7.com\/en_us\/wp-json\/wp\/v2\/comments?post=1072"}],"version-history":[{"count":56,"href":"https:\/\/incite.strat7.com\/en_us\/wp-json\/wp\/v2\/pages\/1072\/revisions"}],"predecessor-version":[{"id":4649,"href":"https:\/\/incite.strat7.com\/en_us\/wp-json\/wp\/v2\/pages\/1072\/revisions\/4649"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/incite.strat7.com\/en_us\/wp-json\/wp\/v2\/media\/4733"}],"wp:attachment":[{"href":"https:\/\/incite.strat7.com\/en_us\/wp-json\/wp\/v2\/media?parent=1072"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}