Media and entertainment

Throw ideas at the wall and see what sticks.

Design by committee. Worse, design by corporate committee.

Another benign trilogy, a poor re-hash of the same trilogy from a decade earlier.

The best and most successful media and entertainment are where creatives are allowed to thrive. 

Wouldn’t research and insight just add to the committee of constraints? So far as creating content is concerned, yes. 

However, there are other opportunities and challenges where customer-centricity can complement the creative and commercial activity. Primarily, in the customer relationship, journey and experience. 

The plethora of brands and content that are piling-in to an ever more complex patchwork of subscriptions is not customer-friendly and the customers are rebelling. Cord-cutting has quickly been replaced by subsription-slashing. 

Understanding where and how to engage subscriptions, as part of a broader, long-term healthy customer relationship is the next challenge to crack. This will inevitably take time as most companies struggle to accept and grapple with this, and so the brands that lead the way will reap the rewards.

At STRAT7 Incite, we understand, challenge and bring together the customer and company imperatives, leading to healthy and successful relationships, for all. Commercial problem-solving skills, anchored in the latest consumer-psychology, from Behavioural Economics to Jobs-To-Be-Done, are how we help our clients achieve their growth ambitions.