U&As, segmentation, consumer journeys, consumer immersion
Innovation, brand and comms, growth strategy
Pricing, portfolio optimisation, behaviour change
Training, analytics, synthesis of existing data.
As we enter 2025 be in no doubt, people are stressed about money, and their finances are under significant pressure, which creates an opportunity for financial services brands to step up.
Here are three focus areas which could make a real difference for customers in 2025.