Last month we hosted a fantastic event alongside our sister agencies at @STRAT7 with client-side insight professionals, exploring how to ‘Seize the opportunity of change’ in this rapidly changing (and sometimes messy) world.
The insight sector is at a pivotal moment. The pandemic disrupted traditional approaches, and emerging technologies are reshaping the landscape.
Themed around the challenge of change and disruption, attendees heard from senior insight leaders to learn how to embrace change and leverage it to amplify influence and drive strategic impact.
👉 Click here to download the key slides and takeaways from the event.
Or scroll down to watch the related webinars on-demand.
💡 What we covered
The change challenge: Setting the scene by giving our perspective on how to create commercial opportunities in a rapidly changing world.
Gaining the edge through innovation: A curation and exploration of emerging thinking and solutions in the insight sector, presented by a range of expert speakers.
Impact through influence: Panel discussion with clients discussing their tips and experience of elevating the role and internal influence of insights, enabling them to drive success for their business.
Building the ecosystem for success: Our solution for keeping ahead of change. The STRAT7 ecosystem gives our clients access to a wide range of expertise in a seamless, frictionless way.
Our panel discussion featured senior insight clients from Mail Metro Media, Marks & Spencer, and Jazz Pharma. Here’s Luke Hand from Mail Metro Media, discussing how small changes can transform an insight team’s reputation within a business.
📢 Catch up on what you missed
Following the success of our UK event, we’re be running a series of related webinars, the latest of which you can register to watch on demand below.
âš¡ Gaining the edge through innovation (53 mins)
In a world of constant change and disruption, insight teams face increasing pressure to deliver strategic impact through faster, deeper insights. In this first webinar of our series, we’ll introduce you to a wide range of new ideas, approaches and technologies that will help you stay one step ahead of the competition.
Key topics include:
- Data integrity: Exploring the role of synthetic data, its risks and opportunities, and why we need to rebuild trust in data at scale.
- AI chatbots: Imagine anyone in your company, including C-suite, could talk to customers directly, as if they were in the room. Now you can, via segmentation chatbots.
- In-the-moment customer journeys: Discover how to capture real-time insights, overcome the limitations of traditional feedback methods, and drive immediate improvements across all touchpoints.
🎓 A crash course in cultural insights & strategy from STRAT7 Crowd DNA (48 mins)
Culture can be a nebulous thing to understand, it’s messy, it’s huge, it’s constantly changing and scary for an industry built on ‘making sense’. At the same time, 84% of CMOs think brands must create culture not just borrow from it. And brands that listen and lead in culture show 6x more growth. The opportunity is clear. How to act on it: not so much.
This webinar will be a crash course into the fundamentals, shining a light on:
- Why a cultural lens is important for most brand challenges
- What methods we use to decode culture
- Four key principles of cultural insights
- Case studies that show its impact
📩 If you have a knotty business challenge and would like to chat to one of the team at Incite, please contact us at london@incite-global.co.uk
